Video Interviews: A Coach’s Guide to Building Authority

video interviews

Coach’s Guide to Building Authority with Video Interviews

As a coach, building authority in your niche is key to building your brand and attracting high-quality clients. One powerful way to do this is by leveraging the power of video interviews. In this guide, we will explore how to use video interviews to build your authority, expand your network, and attract high-quality clients.

Define Your Goals and Audience

To leverage the power of video interviews, it’s important to define your goals and target audience. Determine the outcomes you want to achieve with your video interviews and the target audience that will benefit from your expertise.

Identify Your Guests

Identify potential guests for your video interviews, such as experts in your niche, thought leaders, or influencers. Choose guests who align with your brand and can provide valuable insights to your audience.

Plan Your Questions and Topics

Plan your questions and topics for the video interviews. Consider asking open-ended questions that encourage conversation and provide value to your audience. Prepare your guests for the interview and provide them with a list of the questions and topics you plan to cover.

Choose Your Video Platform

Choose a video platform that suits your needs and audience’s preferences, such as YouTube, Zoom, or Skype. Ensure that the video platform you choose has the necessary features, such as recording and editing tools, and can deliver high-quality video and audio.

Create High-Quality Video Content

Create high-quality video content that is engaging and informative. Use professional equipment and editing tools to ensure that your video content looks and sounds professional. Keep your video content concise and focused on the topics and questions you planned.

Promote Your Video Interviews 

Promote your video interviews through your website, social media platforms, email campaigns, and targeted ads. Use attention-grabbing titles, descriptions, and thumbnails that entice viewers to click and watch. Consider offering exclusive content or bonuses to viewers who watch the entire video interview.


Q: How can I ensure that my video interviews provide value to my audience?
A: To ensure that your video interviews provide value to your audience, focus on asking questions that provide insights and solutions to their problems. Choose guests who have expertise and can provide unique perspectives on your niche. Tailor your questions and topics to your audience’s interests and needs.

Q: Do I need to have a large following to conduct successful video interviews?
A: No, you don’t need to have a large following to conduct successful video interviews. By choosing guests who have an established following and promoting your interviews effectively, you can expand your reach and attract new followers and clients.

Q: How can I use video interviews to attract high-quality clients?
A: By conducting video interviews with experts and thought leaders in your niche, you can establish yourself as an authority and attract high-quality clients who are looking for your expertise. Use your video interviews to showcase your knowledge and insights and to build trust and credibility with potential clients.

Leveraging the power of video interviews is a powerful tool for coaches looking to establish themselves as authorities in their niche, expand their network, and attract high-quality clients.

By following the strategies and tips outlined in this guide, you can plan and conduct effective video interviews that provide value to your audience, build your brand and authority, and attract high-quality clients. By following these guidelines and creating engaging and informative content, you can attract and retain clients while positioning yourself as a trusted expert in your niche.

Ready to take your coaching business to the next level? Get my FREE resources to help you create a winning video strategy for your coaching brand. Whether you’re just getting started with video or looking to up your game, these resources will provide you with valuable tips, tricks, and insights to help you succeed.

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