Are you an online coach looking to use video to grow your business? It can be overwhelming to know where to start, especially if you’re not tech-savvy. But don’t worry; with the right video tools, you can create professional-looking videos that will help you stand out from the crowd. In this post, I’ll share the top video tools every online coach needs to succeed.

Camera Equipment

To create high-quality videos, you need the right equipment. While it’s possible to shoot videos on your smartphone, investing in a good camera can make a big difference. The Canon EOS M50 is affordable, easy to use, and produces great-quality videos.

Lighting

Good lighting is essential for creating professional-looking videos. Natural light is great, but it’s not always possible to shoot during the day. That’s where artificial lighting comes in. The Neewer Ring Light Kit, which is affordable, easy to use, and provides a soft, flattering light.

Editing Software

Once you’ve shot your video, you need to edit it. One of the most popular video editing tools is Adobe Premiere Pro, which allows you to create professional-quality videos with ease. It offers a wide range of features and effects, including color correction, audio mixing, and motion graphics. Another great tool is Final Cut Pro, which is specifically designed for Mac users and offers advanced editing capabilities.

For those who are just starting out and may not have the budget for professional video editing software, there are also many free and affordable video tools available. One of the most popular free options is iMovie, which comes pre-installed on all Mac computers and offers basic video editing features such as trimming, transitions, and audio editing. For PC users, Windows Movie Maker is a similar option.

Teleprompter

If you struggle with remembering your lines, a teleprompter can be a game-changer. The Glide Gear TMP100, which is affordable, easy to set up, and compatible with most cameras and smartphones.

Microphone

Good audio is just as important as good video quality. A good microphone can make a big difference in the quality of your videos. The Rode VideoMic Pro is affordable, easy to use, and produces great-quality sound.

Video Hosting Platform

Once you’ve created your videos, you need to host them somewhere. While YouTube is a popular option, it’s not the only one. Wistia and Vimeo are video hosting platforms specifically designed for businesses. It offers advanced analytics, customizable players, and more.

Another useful tool for creating video content is Canva, which is primarily known for its graphic design capabilities but also offers a range of video editing features. With Canva, you can easily create animated graphics, add text overlays, and customize your video’s color scheme and overall design.

Finally, it’s important to remember that the most important aspect of your video content is the message you are trying to convey. No matter what video tools you use, if your message isn’t clear and engaging, your audience will quickly lose interest. So before you start editing, make sure you have a clear plan for your video’s message and keep your target audience in mind throughout the process.

FAQs:

Q. Do I need to invest in expensive equipment to create professional-looking videos?
A. No, you don’t. While investing in good equipment can make a big difference, there are affordable options out there that can still produce great-quality videos.

Q. What if I’m not tech-savvy?
A. Don’t worry; many of the tools recommended by Karin Carr are user-friendly and easy to use, even for beginners.

Q. Can I use my smartphone to shoot videos?
A. Yes, you can. While a good camera can make a big difference, many smartphones today have great cameras that can produce high-quality videos.

Video is a powerful tool for online coaches looking to grow their businesses. With the right video tools, you can create professional-looking videos that will help you stand out from the crowd. Invest in the right equipment, use good lighting, and edit your videos like a pro. With these tools, you’ll be well on your way to creating amazing video content for your online coaching business.

Ready to take your coaching business to the next level? Get my FREE resources to help you create a winning video strategy for your coaching brand. Whether you’re just getting started with video or looking to up your game, these resources will provide you with valuable tips, tricks, and insights to help you succeed.