Top 7 Mistakes Coaches Make When Creating Video Content
Hey there, coach! Are you ready to scale your business to six figures a year or more using video? Creating video content is an excellent way to showcase your expertise and connect with potential clients.
However, as with anything new, there are bound to be some pitfalls along the way. That’s where I come in! I’m here to share the top 7 mistakes coaches make when creating video content and, more importantly, how to avoid them. Let’s dive in!
1. Poor video quality
The first mistake that coaches often make is neglecting video quality. Remember, your videos are a reflection of your brand, and you want to present yourself in the best light possible (pun intended). Now I don’t mean you need to use expensive equipment and fancy editing techniques. But I DO mean that you hold your phone in landscape, not portrait, if you’re uploading to YouTube. You are not sitting on the floor of your bedroom with your unmade bed behind you. You need to look like the professional that you are.
In order to avoid poor video quality, invest in a decent microphone and some lighting equipment. If you’re on a budget, don’t worry; you don’t need a fancy setup. A smartphone with a good camera and natural lighting can work wonders!
Next, pay attention to the sound quality. Invest in an inexpensive yet quality microphone to ensure your audience can hear you clearly. Lastly, make sure your background is clean and free of distractions. A cluttered background can be off-putting to viewers and detract from your message.
2. Lack of consistency
Consistency is key when it comes to creating video content. If you want to build a strong following and keep viewers coming back for more, it’s essential to maintain a regular posting schedule. This doesn’t mean you have to upload videos every day, but try to stick to a consistent schedule that works for you, whether it’s once a week, biweekly, or monthly.
Additionally, make sure your content is consistent in style, tone, and messaging. This will help to establish your brand and make your videos more recognizable to viewers. It’s okay to experiment with different formats, but try to find your own unique style that resonates with your audience.
3. Focusing too much on self-promotion
While it’s essential to showcase your expertise and let viewers know what you have to offer, be careful not to come across as overly self-promotional. Remember, people watch your videos because they want to learn something, be inspired, or be entertained. So focus on providing value first and foremost.
Instead of constantly promoting your coaching services, sprinkle in some promotional content throughout your videos in a natural and subtle way. For example, you could mention your coaching program in passing while discussing a related topic or include a call-to-action at the end of your video encouraging viewers to book a consultation with you.
4. Neglecting SEO
Search engine optimization (SEO) is crucial for getting your videos noticed on YouTube. To ensure your content reaches the right audience, make sure to optimize your video titles, descriptions, and tags with relevant keywords. This will make it easier for people to find your content when they search for topics related to your coaching niche.
I love doing keyword research. I first research what my audience is looking for online, and then I write a script for the video. I do all this before turning on the camera. If you don’t know much about SEO, check out the other blogs on this site, where I go into more detail.
5. Ignoring audience engagement
Engaging with your audience is a critical part of building a successful YouTube coaching brand. When viewers take the time to comment on your videos or reach out to you on social media, make sure to respond to them. This will help to foster a sense of community and show your audience that you care about their thoughts and opinions.
You also should be reviewing your average audience retention graphs. If the viewer clicks to watch and then promptly leaves your video, YouTube is getting feedback signals that your content is not all that impressive. If people leave before the 30-second mark, review your videos and ask yourself why. Are you bored? Do you talk too slowly? Are you being too self-promotional? Or are you taking too long to get to the point? By focusing on making your videos more watchable, you will automatically increase engagement.
6. Failing to track analytics
YouTube provides a wealth of analytics that can help you understand how well your videos are performing and identify areas for improvement. Neglecting to track these analytics is a mistake that many coaches make when creating video content.
By keeping an eye on your video performance metrics, such as watch time, audience retention, and click-through rates, you can gain valuable insights into what’s working and what’s not. Use this information to refine your content strategy and create videos that resonate with your audience, and help grow your coaching brand.
7. Not having a clear call-to-action
Every video you create should have a clear call-to-action (CTA). This could be asking viewers to subscribe to your channel, sign up for your newsletter, or book a consultation with you. Without a clear CTA, your viewers may not know what steps to take next, and you may miss out on potential leads or clients.
Make sure your CTA is concise, compelling, and easy to follow. You can include it in the video itself or add it to your video description. Just be sure not to overwhelm your viewers with too many CTAs in a single video.
Q: How often should I upload videos to my YouTube channel?
A: Aim for a consistent schedule that works for you, whether it’s once a week, biweekly, or monthly. Consistency is key to building an engaged audience.
Q: Do I need professional equipment to create high-quality video content?
A: While investing in quality equipment can help, you don’t need a fancy setup to create great videos. A smartphone with a good camera and natural lighting can work wonders.
Q: How can I optimize my videos for SEO?
A: Use relevant keywords in your video titles, descriptions, and tags, and add captions to your videos to improve their visibility in search results.
Creating video content is an effective way to grow your coaching business and establish your brand on YouTube. By avoiding these common mistakes, you’ll be well on your way to creating engaging, informative, and entertaining videos that resonate with your target audience. Remember to focus on quality, consistency, and providing value to your viewers, and you’ll be well on your way to building a successful YouTube coaching brand. Happy filming!
Ready to take your coaching business to the next level? Get my FREE resources to help you create a winning video strategy for your coaching brand. Whether you’re just getting started with video or looking to up your game, these resources will provide you with valuable tips, tricks, and insights to help you succeed.