5 Proven Strategies to Optimize Your Coaching Videos for SEO

SEO expert optimize coaching video thumbnail for higher rankings

5 Proven Strategies to Optimize Your Coaching Videos for SEO

Hello, my fellow coaches and content creators! Ready to take your coaching videos to the next level? In this post, we’ll be discussing 5 proven strategies to optimize your coaching videos for SEO success. We’ll also touch on the importance of ranking your videos on both YouTube and Google, and how using TubeBuddy can help make that optimization process a breeze. But enough with the chit-chat; let’s dive in!

Create Evergreen Content:

Ever heard the saying, “content is king”? Well, it’s true, but not just any content – we’re talking about evergreen content. Evergreen content is material that remains relevant and valuable over time. This type of content is the gift that keeps on giving, attracting views, likes, and shares for years to come.

To create evergreen content for your coaching videos, focus on topics that won’t become outdated quickly. For instance, instead of creating a video on the “Top 5 Social Media Trends of 2023,” consider making one on “5 Timeless Social Media Strategies for Coaches.” This way, your content stays fresh and relevant, ensuring that it continues to attract organic traffic and rank well in search results.

While trending topics can help get a lot of views quickly, in a year they may get no views at all because they’re no longer relevant. I get leads and clients from videos I made in 2018 because the content is evergreen, and therefore still relevant.

Optimize for YouTube and Google:

Did you know that Google owns YouTube, and that YouTube is the second largest search engine after Google? So, it only makes sense to optimize your coaching videos for both platforms. Your videos can show up on page one of Google search results – FOR FREE – and drive a ton of traffic to your videos and web site.

To do this, conduct thorough keyword research to identify popular search terms related to your niche. Use these keywords in your video titles, descriptions, and tags to improve your chances of ranking higher on both YouTube and Google. In this video I discussed using my favorite keyword research tool, Keywords Everywhere, and how to use it. Back then I was coaching only real estate agents so the examples I gave won’t apply to coaches, but the strategy does.

Additionally, make sure to create high-quality, engaging thumbnails for your videos. This not only increases your click-through rate (CTR) but also sends positive signals to the search algorithms. And while we’re on the topic of CTR, don’t forget to craft compelling video titles that make viewers want to click. I am currently using CustomThumbnails.com as an affordable way to have professional designers make my thumbnails since graphic design is NOT one of my inherent skills.

Leverage TubeBuddy for YouTube Optimization:

If you’re not already using TubeBuddy, now’s the time to hop on the bandwagon! TubeBuddy is a browser extension and mobile app that helps you optimize your YouTube videos with ease. This nifty tool offers a range of features, including keyword research, tag suggestions, and even thumbnail generation.

With TubeBuddy, you can quickly identify the best keywords for your coaching videos and generate relevant tags to improve your search rankings. Plus, its user-friendly interface makes optimization a breeze – even for the most technologically challenged among us. Want a free 30-day trial to see if TubeBuddy is right for you? Give TubeBuddy a try and watch your coaching videos soar to new heights!

Encourage Engagement and Social Sharing:

When it comes to ranking your coaching videos, engagement is key. The more likes, comments, and shares your videos receive, the more likely they are to rank higher in search results. So, how do you encourage engagement? Start by asking open-ended questions in your videos and inviting viewers to share their thoughts in the comments section.

Additionally, make it easy for viewers to share your videos on social media by adding social sharing buttons to your video description or embedding them directly into the video. The more your content is shared, the more visibility it gains, which in turn boosts your search rankings.

Build Quality Backlinks:

In the world of SEO, backlinks are like gold – the more you have, the more valuable your content becomes. High-quality backlinks from authoritative websites signal to search engines that your coaching videos are worth ranking higher in search results.

To build quality backlinks, reach out to other coaches or influencers in your niche and ask if they’d be interested in sharing your content. You can also create guest posts for relevant blogs and include a link to your coaching video within the content. Additionally, be active on social media and online forums related to your niche, as these platforms can provide valuable backlink opportunities.

Remember, the key is to focus on building genuine relationships with others in your industry, rather than simply spamming them with requests for backlinks. Nobody likes a spammer, right?


Q: How important is it to optimize my coaching videos for SEO?
A: In today’s competitive digital landscape, SEO is crucial for attracting organic traffic and gaining visibility. By optimizing your coaching videos for SEO, you increase your chances of ranking higher on YouTube and Google, attracting more viewers, and ultimately growing your coaching business.

Q: Can I optimize my existing coaching videos for SEO?
A: Absolutely! You can optimize your existing coaching videos by updating the titles, descriptions, and tags to include relevant keywords. Additionally, you can improve the thumbnails, encourage engagement, and build backlinks to boost your search rankings further.

Q: How do I find the best keywords for my coaching videos?
A: Use keyword research tools like Google Keyword Planner, Ahrefs, or TubeBuddy to identify popular search terms related to your niche. Look for keywords with high search volume and low competition to improve your chances of ranking higher in search results.

So, there you have it, folks – 5 proven strategies to optimize your coaching videos for SEO success. By creating evergreen content, optimizing for YouTube and Google, leveraging TubeBuddy, encouraging engagement, and building quality backlinks, you’ll be well on your way to ranking higher and attracting more viewers to your content.

Remember, Rome wasn’t built in a day, and neither will your coaching video empire. But with a little patience, persistence, and a dash of humor, you’ll be climbing those search rankings in no time. Now, go forth and conquer the world of SEO for your coaching videos!

To learn more, read the following article on how to drive massive traffic to your coaching videos using YouTube. As a coach, your aim is to share your knowledge and expertise with as many people as possible.

Ready to take your coaching business to the next level? Get my FREE resources to help you create a winning video strategy for your coaching brand. Whether you’re just getting started with video or looking to up your game, these resources will provide you with valuable tips, tricks, and insights to help you succeed.

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