Hello, my fellow coaches and content creators! Ready to take your coaching videos to the next level? In this post, we’ll be discussing 5 proven strategies to optimize your coaching videos for SEO success. We’ll also touch on the importance of ranking your videos on both YouTube and Google, and how using TubeBuddy can help make that optimization process a breeze. But enough with the chit-chat; let’s dive in!

Create Evergreen Content:

Ever heard the saying, “content is king”? Well, it’s true, but not just any content – we’re talking about evergreen content. Evergreen content is material that remains relevant and valuable over time. This type of content is the gift that keeps on giving, attracting views, likes, and shares for years to come.

To create evergreen content for your coaching videos, focus on topics that won’t become outdated quickly. For instance, instead of creating a video on the “Top 5 Social Media Trends of 2023,” consider making one on “5 Timeless Social Media Strategies for Coaches.” This way, your content stays fresh and relevant, ensuring that it continues to attract organic traffic and rank well in search results.

While trending topics can help get a lot of views quickly, in a year they may get no views at all because they’re no longer relevant. I get leads and clients from videos I made in 2018 because the content is evergreen, and therefore still relevant.

Optimize for YouTube and Google:

Did you know that Google owns YouTube, and that YouTube is the second largest search engine after Google? So, it only makes sense to optimize your coaching videos for both platforms. Your videos can show up on page one of Google search results – FOR FREE – and drive a ton of traffic to your videos and web site.

To do this, conduct thorough keyword research to identify popular search terms related to your niche. Use these keywords in your video titles, descriptions, and tags to improve your chances of ranking higher on both YouTube and Google. In this video I discussed using my favorite keyword research tool, Keywords Everywhere, and how to use it. Back then I was coaching only real estate agents so the examples I gave won’t apply to coaches, but the strategy does.

Additionally, make sure to create high-quality, engaging thumbnails for your videos. This not only increases your click-through rate (CTR) but also sends positive signals to the search algorithms. And while we’re on the topic of CTR, don’t forget to craft compelling video titles that make viewers want to click. I am currently using CustomThumbnails.com as an affordable way to have professional designers make my thumbnails since graphic design is NOT one of my inherent skills.

Leverage TubeBuddy for YouTube Optimization:

If you’re not already using TubeBuddy, now’s the time to hop on the bandwagon! TubeBuddy is a browser extension and mobile app that helps you optimize your YouTube videos with ease. This nifty tool offers a range of features, including keyword research, tag suggestions, and even thumbnail generation.

With TubeBuddy, you can quickly identify the best keywords for your coaching videos and generate relevant tags to improve your search rankings. Plus, its user-friendly interface makes optimization a breeze – even for the most technologically challenged among us. Want a free 30-day trial to see if TubeBuddy is right for you? Give TubeBuddy a try and watch your coaching videos soar to new heights!

Encourage Engagement and Social Sharing:

When it comes to ranking your coaching videos, engagement is key. The more likes, comments, and shares your videos receive, the more likely they are to rank higher in search results. So, how do you encourage engagement? Start by asking open-ended questions in your videos and inviting viewers to share their thoughts in the comments section.

Additionally, make it easy for viewers to share your videos on social media by adding social sharing buttons to your video description or embedding them directly into the video. The more your content is shared, the more visibility it gains, which in turn boosts your search rankings.