Hey there, savvy coach friend! If you’re looking for a surefire way to give your email marketing strategy a serious boost, look no further. You’ve probably heard that video content is king, but did you know it can work wonders for your email campaigns too? That’s right; it’s time to learn how to use video to skyrocket your email marketing success!

In this guide, we’ll dish out the top tips and tricks for incorporating video into your email marketing efforts. By the time you’re done reading, you’ll be well-equipped to take your campaigns to new heights with the power of video. So buckle up, and let’s dive right in!

The Magic of Video: Why It Works Wonders for Email Marketing

Captivating your audience.

First things first, let’s talk about why video works so well. You know the saying, “A picture is worth a thousand words”? Well, a video is worth a million. Videos can convey complex information in a simple, easy-to-digest format. Plus, they’re incredibly engaging – people are more likely to watch a video than read a lengthy article. So, incorporating videos into your emails can boost engagement rates and keep your audience hooked.

Increasing conversions.

But it’s not all fun and games. Videos can also be persuasive sales tools, guiding potential customers through the buying process and helping them make informed decisions. When you incorporate videos into your email marketing, you’re essentially giving your leads a nudge in the right direction, increasing the likelihood of conversions and skyrocketing your email marketing success.

Roll Out the Red Carpet: How to Use Video to Skyrocket Your Email Marketing Success

Choose the right type of video content.

Before you hit the record button, it’s crucial to determine what type of video content will resonate with your audience. Here are a few ideas to get your creative juices flowing:

Coaching demonstrations: Show off your skills and the transformations you get for your clients. Show snippets from Zoom sessions where you coached on someone’s problem.

• Customer Testimonials: Let satisfied clients do the talking and rave about you!
• Behind-the-scenes: Give your audience a peek into your company culture.
• How-to tutorials: Teach your audience something new and valuable.
• Webinars: Engage your audience with in-depth, informative content.

Keep it short and sweet.

In the world of email marketing, brevity is your best friend. Keep your videos short and sweet – aim for 2 minutes or less. This will help ensure your audience stays engaged without getting bored or overwhelmed.

Make it mobile-friendly.

With more and more people checking their emails on the go, it’s essential to ensure your video content is mobile-friendly. Opt for responsive design and choose video formats that work well on mobile devices, like MP4 and WebM.

Don’t forget the thumbnail.

The thumbnail is the first thing your audience sees, so make it count! Choose an eye-catching image that piques curiosity and entices viewers to click “play.” I like to create mine with Canva. It’s inexpensive, user friendly, and they have a TON of thumbnail templates to choose from.

Include a clear call-to-action (CTA).

Last but certainly not least, include a clear, compelling CTA to guide your audience toward the desired action, whether it’s making a purchase, signing up for a webinar, or downloading an eBook.

FAQs: Answers to Your Burning Questions about Video and Email Marketing

Q: Is it better to embed videos directly into emails or include a link to an external platform?
A: While embedding videos can be more convenient for your audience, it can sometimes lead to compatibility issues. To avoid this, it’s often recommended to include a thumbnail image with a play button that links to the video hosted on an external platform like YouTube or Vimeo. This way, you ensure that your video plays smoothly across various devices and email clients.

Q: What are some best practices for using video in subject lines?
A: To make your emails stand out in a crowded inbox, try including the word “video” in your subject line. This can pique your subscribers’ curiosity and improve open rates. Additionally, consider using emojis, personalization, and attention-grabbing phrases to make your subject lines even more enticing.

Q: Can I track the performance of my video-based email campaigns?
A: Absolutely! Most email marketing platforms offer built-in analytics to help you track key metrics like open rates, click-through rates, and conversions. Additionally, video hosting platforms like YouTube and Vimeo provide analytics on video engagement, including views, watch time and audience demographics. Use this data to optimize your video content and email marketing strategies for even better results.

Conclusion: Embrace the Power of Video to Skyrocket Your Email Marketing Success

And there you have it – a comprehensive guide on how to use video to skyrocket your email marketing success. By incorporating engaging, informative, and mobile-friendly video content into your campaigns, you can boost engagement, increase conversions, and ultimately make a bigger impact with your email marketing efforts. So go ahead, roll out the red carpet, and let the magic of video take your email marketing to new heights!

Ready to take your coaching business to the next level? Get my FREE resources to help you create a winning video strategy for your coaching brand. Whether you’re just getting started with video or looking to up your game, these resources will provide you with valuable tips, tricks, and insights to help you succeed.