As a coach, your aim is to share your knowledge and expertise with as many people as possible who can benefit from it. One of the best ways to do this is through video content.
YouTube has become an essential tool for coaches to reach and engage with their ideal audience.
But how do you make videos that actually get views? That show up in Google searches? Videos that reach people who are looking for the services that you provide? In today’s video, I’m going to show you how to drive massive traffic to your coaching videos using YouTube.
Before you sit down to film your coaching videos, it’s important to define your target audience.
Who are your ideal clients? What are their interests? What are their goals? What are their pain points? Do you have an ideal customer avatar? You need one if you don’t. That is if you ever want to sell your services. By understanding your audience, you can create video content that resonates with them and drives engagement. It gets them to comment and like and watch the videos. But it will also help you show up in searches. In order to attract and retain viewers, your coaching videos need to be high quality.
Now that doesn’t mean you hire someone to film you for the day. Doesn’t mean you have to have a five thousand dollar camera. It just means that what you’re talking about is good content and that you’re able to hold someone’s attention very well. You need good lighting, such as a light from the window that’s right in front of me or the soft box that I have over in the corner. The lights that I’m using in this video were probably about 65 dollars for a set of two. I will link to them down below in case you want to see what they look like. You’ll also want a decent microphone. Again, I said decent, not expensive. I have a very nice microphone, but I didn’t start out with that. I started out with a very inexpensive microphone. You’ll also need some editing software or a person who wants to do the editing for you in order to create a professional look and feel with your videos. Focus on creating engaging content that adds value to your viewers, not on fancy production value. Don’t worry about stressing over how your hair looks, how much makeup you have put on, whether you need to lose 10 pounds. Listen, you are there to help your potential clients. What your hair looks like is kind of irrelevant, right?
In order to drive traffic to your coaching videos, you need to optimize them for search engines.
YouTube is a search engine, in case you didn’t know that. It is owned by Google. It’s not really social media. It is more of the video version of Google. So be sure to use relevant keywords in your title, your description, and your tags. YouTube is kind enough to provide an automated transcription these days, so if someone wants to watch the video with the sound turned off, they can just turn the captions on. You do not need to bake the captions into the video file. You don’t have to do that. You can if you want to, but it’s totally not necessary for YouTube. So, social media can be a powerful tool to help promote the videos that you are making and help you reach a wider audience. So, share your videos on your social media platforms, encourage your followers to share them with their networks. You can use relevant hashtags to increase their visibility, write an engaging caption, you know, all the things. I don’t need to teach you about social media.
Collaborating with other YouTubers who have a similar following as you can also help you reach a wider audience and gain new subscribers.
So, look for YouTubers who share your target audience and then propose a collaboration that will benefit the both of you. As an example, let’s say that you are a diet and nutrition coach. You know a YouTuber who focuses on fitness and exercise. You both have the same target audience, but you kind of go about it a different way. What if you did a collaboration video together? You get in front of their people, they get in front of your people, win-win for everybody.
Engagement is the key to building a loyal following on YouTube.
You’ve got to respond to comments and messages from the viewers and encourage them to share their feedback and ideas. Use their feedback to improve your future videos and build a stronger connection with your audience. If you have a little bit of money to spend, YouTube ads can also help you reach a wider audience and drive traffic to your coaching videos. You can create ads that target specific demographics, interests, and locations. Be sure to use a clear call to action in the ads to drive engagement. This is not about branding, this is not about top of mind awareness. This is about saying, ‘Hey, you have a need. I fix that. Contact me. Let me help you.’
Let’s do some FAQs.
First question: Can I use YouTube to sell my coaching services?
Yes, you absolutely can use YouTube to promote and sell your services. Use your videos to showcase your expertise and offer a call to action that directs viewers to your website or a place where they can schedule a consultation with you.
How often should I post my videos on YouTube?
Well, it really depends on your bandwidth, your resources, and your goals. Consistency is key to building a loyal following, so I say that once a week is ideal. That’s kind of the gold standard on YouTube. But aim to post videos on a regular schedule, however often that is. Create a schedule so that viewers know when to expect new content from you. However, quality is really more important than quantity. So focus on creating high-quality videos that add value to your viewers.
Should I monetize my YouTube channel?
Well, yes, if you can, I say yes. Monetizing your YouTube channel can provide you with passive income and additional revenue at no additional work required from you. Now, you have to be part of the YouTube Partner program, which means you need 1,000 subscribers and you have to have had 4,000 hours of watch time in the previous 12 months, at the time of this recording. That is how you get into the YouTube Partner program. So, not everyone will be eligible right away, but once you get to that threshold of a thousand subscribers, 4,000 hours of watch time, they will say, ‘Hey, would you like to be part of the partner program?’ It’s up to you whether or not you want to participate. But keep this in mind: YouTube is going to run ads on your videos if they feel like it. So they can either keep all of the revenue or they can share the revenue with you. But they’re going to be doing it whether you want them to or not. So, my personal opinion is, why not? If YouTube is going to run the ads anyway, I would rather receive some of that ad revenue than none of the ad revenue.
YouTube is a powerful tool for coaches to reach and engage with their audience. And I know because in 2018, I created my coaching practice. Within four years, I had a seven-figure coaching practice by using YouTube to reach the people who needed the services that I provide.
Ready to take your coaching business to the next level? Get my FREE resources to help you create a winning video strategy for your coaching brand. Whether you’re just getting started with video or looking to up your game, these resources will provide you with valuable tips, tricks, and insights to help you succeed.
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