Are you looking to expand your coaching business? Do you want to reach new audiences and connect with potential clients? If yes, then you need to start coaching on YouTube. YouTube is the world’s largest video-sharing platform, with over 2 billion active users, and is the second largest search engine after Google. Coaching on YouTube can help you reach a new audience, speak to more people, and share your expertise in a unique way.

Here are some reasons why coaching on YouTube is the best thing that can happen to your business.

Reaching a Cold Audience that has Never Heard of You Before

One of the best things about being a coach on YouTube is that it can help you reach a new audience that has never heard of you before. With over 2 billion active users, YouTube is a great platform to showcase your expertise and skills. Unlike traditional marketing channels, YouTube allows you to connect with potential clients on a personal level, giving them a glimpse of your personality and coaching style. By creating valuable content, you can attract new audiences and establish yourself as an expert in your field.

Reaching a new audience is one of the most significant benefits of coaching on YouTube. One of the ways you can reach a new audience is by creating content that is optimized for search engines. When you optimize your videos for search engines, you increase the chances of your videos showing up in search results, making it easier for people to find your content.

The first step in optimizing your videos for search engines is to conduct keyword research. You need to know what keywords people are using to search for content related to your niche. You can use tools like Google Keyword Planner or SEMrush to find popular keywords that you can target in your videos. I personally use KeywordsEverywhere and think it’s a very inexpensive yet user friendly tool that I can’t live without.

Once you have your keywords, you can start optimizing your videos. One of the most important areas to optimize is the video title. Your title should be concise, descriptive, and include your target keywords. You should also include your target keywords in your video description, tags, and captions.

When you optimize your videos for search engines, you increase the chances of your videos ranking on the first page of search results. Ranking on the first page of search results can drive a significant amount of traffic to your videos, website, and business. According to a study by Chitika, the first page of search results on Google receives over 90% of all traffic, while the second page receives less than 5%.

In addition to ranking on Google, YouTube has its own search engine, which means that your videos can also rank on YouTube search results. Ranking on YouTube can also drive a significant amount of traffic to your videos and channel.

Another benefit of ranking on search engines is that it can help you establish credibility and authority in your niche. When people see your videos ranking on the first page of search results, they are more likely to trust you and view you as an expert in your field.

Grow your Reach on YouTube

The beauty of YouTube is that it is a community-driven platform. When you create content that resonates with your audience, they are more likely to share it with others, resulting in increased views, likes, and subscribers. As your subscriber base grows, so does your reach. Your content will start appearing in the recommended videos section, and your videos will be suggested to people who are interested in your niche. The more people watch your videos, the more your reach on YouTube will grow, and this can help you attract even more clients.

Low Cost, Since YouTube is Free

YouTube is super affordable… it’s free! This is huge, especially for coaches who are just starting out. Unlike traditional advertising methods, YouTube is free to use, and all you need is a camera (or cell phone) and very simple equipment and tools. You can create videos from the comfort of your own home, without having to spend a lot of money on production. With a little creativity, you can create professional-looking videos that showcase your skills and expertise.

Google Owns YouTube

Another benefit of being a coach on YouTube is that the platform offers free promotion. When you upload a video to YouTube, it is instantly available to millions of viewers. Your videos can show up in search results, and they can be recommended to people who are interested in your niche. By optimizing your videos for search engines, you can increase your chances of ranking higher and attracting more views. This can help you attract new clients and grow your business.

But the even more amazing thing is that since Google owns the platform, YouTube videos show up on page one of Google search results very easily. Now you can rank on YouTube AND Google for free with the same video. That’s what I’m talking about!

Speak to More People in a Shorter Amount of Time

YouTube allows you to speak to more people who are right for your coaching business in a shorter amount of time. With YouTube, you can create videos that explain complex concepts and techniques in a simple and engaging way. This can help you reach a wider audience and communicate your ideas more effectively. And how long would it take you to have 100 discovery/sales calls? On YouTube you can reach 100 people in an hour!

Create Evergreen Content on YouTube

One of the best things about creating content on YouTube is that it is evergreen. Evergreen content is content that is relevant and valuable for a long time, even after it is published. YouTube videos have a longer lifespan than social media posts, which means that your content will continue to generate views and attract new clients for years to come. By creating evergreen content, you can establish yourself as an expert in your field and attract more clients.

Unlike social media, where content has a shorter lifespan, YouTube videos can continue to generate views and attract new viewers for months and even years after they are published. This is because, as I said earlier, YouTube videos can rank on both Google and YouTube search results. This means that they can be discovered by new viewers long after they are published.

Another benefit of creating evergreen content on YouTube for your coaching practice is that it can help you save time and resources. Instead of constantly creating new content, you can focus on creating high-quality evergreen content that continues to generate views and attract new viewers. This can help you save time and resources, while still growing your audience and attracting new clients.

Posting on social media, on the other hand, is more focused on getting engagement and creating a buzz around your brand. While social media can be a powerful tool for building your brand and connecting with your audience, it is not necessarily the best platform for creating evergreen content. Social media content tends to have a shorter lifespan and is more focused on getting engagement in the moment.

In conclusion, coaching on YouTube is one of the best things that can happen to your business. I know it was for me. I made over $100,000 my first 12 months in my coaching business by making free YouTube videos, and had reached $1M by the fourth year. When you can reach a new audience with great content that’s simple to produce, you can grow your business and attract your perfect clients in no time.

Ready to take your coaching business to the next level? Get my FREE resources to help you create a winning video strategy for your coaching brand. Whether you’re just getting started with video or looking to up your game, these resources will provide you with valuable tips, tricks, and insights to help you succeed.