5 Key Steps to Boost Massive Traffic to Your Coaching Business
As a coach, your aim is to share your knowledge and expertise with as many people as possible who can benefit from it. One of the best ways to do this is through video content.
YouTube has become an essential tool for coaches to reach and engage with their ideal audience.
But how do you make videos that actually get views, one with massive traffic? Does that show up in Google searches? Do these videos reach the people who are looking for the services that you provide? In today’s blog, I’m going to tell you how to drive massive traffic to your coaching videos using YouTube.
Before you sit down to film your coaching videos, it’s important to define your target audience.
Understanding your audience is crucial for generating massive traffic and successfully selling your services through video content. This process goes beyond just knowing basic demographics; it’s about delving into the lifestyles, preferences, and behaviors of your ideal clients.
Firstly, identify who your ideal clients are. What are their interests? This is essential because content that aligns with your audience’s interests engages them more effectively. For example, if your audience consists of young entrepreneurs, focus your content on innovation and business growth.
Next, understand their goals. Tailoring your content to show how your services can help achieve these goals makes your content more relevant and appealing. If your target audience is small business owners aiming to expand online, demonstrate how your services facilitate this expansion.
It’s also vital to comprehend their pain points. Addressing specific challenges faced by your audience in your videos establishes a direct connection. Offering solutions or advice positions you as a credible source of help and builds trust.
In order to attract and retain viewers, your coaching videos need to be high quality.
Now that doesn’t mean you hire someone to film you for the day. That doesn’t mean you have to have a five-thousand-dollar camera. It just means that what you’re talking about is good content and that you’re able to hold someone’s attention very well. You need good lighting, such as a light from the window that’s right in front of me or the softbox that I have over in the corner. The lights that I’m using in this video were probably about 65 dollars for a set of two.
You’ll also want a decent microphone. Again, I said decent, not expensive. I have a very nice microphone, but I didn’t start out with that. I started out with a very inexpensive microphone.
You’ll also need some editing software or a person who wants to do the editing for you in order to create a professional look and feel with your videos. Focus on creating engaging content that adds value to your viewers, not on fancy production value. Don’t worry about stressing over how your hair looks, how much makeup you have put on, or whether you need to lose 10 pounds. Listen, you are there to help your potential clients. What your hair looks like is kind of irrelevant, right?
In order to drive traffic to your coaching videos, you need to optimize them for search engines.
YouTube is a search engine, in case you didn’t know that. It is owned by Google. It’s not really social media. It is more of the video version of Google. So be sure to use relevant keywords in your title, your description, and your tags.
YouTube is kind enough to provide an automated transcription these days, so if someone wants to watch the video with the sound turned off, they can just turn the captions on. You do not need to bake the captions into the video file. You don’t have to do that. You can if you want to, but it’s totally not necessary for YouTube.
So, social media can be a powerful tool to help promote the videos that you are making and help you reach a wider audience. So, share your videos on your social media platforms and encourage your followers to share them with their networks. You can use relevant hashtags to increase their visibility, write an engaging caption, you know, all the things. I don’t need to teach you about social media.
Collaborating with other YouTubers who have a similar following as they can also help you reach a wider audience and gain new subscribers.
So, look for YouTubers who share your target audience and then propose a collaboration that will benefit both of you.
Collaborating with YouTubers who share your target audience is an excellent strategy to generate massive traffic and extend your reach. This approach leverages the power of combined audiences, benefiting both parties involved and providing fresh, diverse content to viewers.
Imagine you’re a diet and nutrition coach seeking to expand your audience. Identifying a YouTuber who focuses on fitness and exercise, you realize that while you both cater to the same target audience, your approaches are distinct. This difference is not a barrier but an opportunity for a unique collaboration. By partnering with this YouTuber, you can create a collaboration video that offers a holistic view of health and wellness, combining diet and exercise tips.
The collaboration process begins with identifying YouTubers who align with your niche. This requires research to ensure their content quality, audience engagement, and values align with yours. Once you’ve identified a potential collaborator, the next step is to propose a partnership that is mutually beneficial. This proposal should highlight how the collaboration will add value to both your audiences, increasing the chances of it being accepted.
Engagement is the key to building a loyal following on YouTube.
You’ve got to respond to comments and messages from the viewers and encourage them to share their feedback and ideas. Use their feedback to improve your future videos and build a stronger connection with your audience.
If you have a little bit of money to spend, YouTube ads can also help you reach a wider audience and drive traffic to your coaching videos. You can create ads that target specific demographics, interests, and locations. Be sure to use a clear call to action in the ads to drive engagement. This is not about branding, this is not about top of mind awareness. This is about saying, ‘Hey, you have a need. I fix that. Contact me. Let me help you.’
Let’s do some FAQs.
First question: Can I use YouTube to sell my coaching services?
Yes, you absolutely can use YouTube to promote and sell your services. Use your videos to showcase your expertise and offer a call to action that directs viewers to your website or a place where they can schedule a consultation with you.
How often should I post my videos on YouTube?
Well, it really depends on your bandwidth, your resources, and your goals. Consistency is key to building a loyal following, so I say that once a week is ideal. That’s kind of the gold standard on YouTube.
But aim to post videos on a regular schedule, however often that is. Create a schedule so that viewers know when to expect new content from you. However, quality is really more important than quantity. So focus on creating high-quality videos that add value to your viewers.
Should I monetize my YouTube channel?
Well, if you can, yes. Monetizing your YouTube channel can provide you with passive income and additional revenue at no additional work required from you. Now, you have to be part of the YouTube Partner program, which means you need 1,000 subscribers, and you have to have had 4,000 hours of watch time in the previous 12 months at the time of your video. That is how you get into the YouTube Partner program.
So, not everyone will be eligible right away, but once you get to that threshold of a thousand subscribers and 4,000 hours of watch time, they will say, ‘Hey, would you like to be part of the partner program?’
It’s up to you whether or not you want to participate. But keep this in mind: YouTube is going to run ads on your videos if they feel like it. So they can either keep all of the revenue or they can share the revenue with you. But they’re going to be doing it whether you want them to or not. So, my personal opinion is, why not? If YouTube is going to run the ads anyway, I would rather receive some of that ad revenue than none of the ad revenue.
YouTube is a powerful tool for coaches to reach and engage with their audience. And I know because in 2018, I created my coaching practice. Within four years, I had a seven-figure coaching practice by using YouTube to reach the people who needed the services that I provided.
Ready to take your coaching business to the next level? Get my FREE resources to help you create a winning video strategy for your coaching brand. Whether you’re just getting started with video or looking to up your game, these resources will provide you with valuable tips, tricks, and insights to help you succeed.
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