Video content has become a vital part of our lives, especially in the current digital age. However, creating a compelling video that stands out from the rest can be a daunting task, especially for those who are new to video editing. Whether it’s social media, online courses, or virtual conferences, videos have become the go-to medium for coaches to connect with their audience.

That’s why we’ve compiled a list of the top 5 video editing tips that every coach should know. These tips will not only help you create stunning videos that engage your audience but also save you time and effort in the process. So, let’s dive right in!

Tip 1: Plan Your Video Before Shooting

Before you start shooting your video, take some time to plan it out. This will save you a lot of time and effort during the editing process. If I just hit record without planning out what I’ll say, how I’ll start the video, and how I’ll wrap up at the end, I end up making a million mistakes. This makes the editing process take 10 times longer than it should.

Here are some things to consider:

• Script: Write a script for your video, outlining what you want to say and how you want to say it. This will help you stay on track during the shoot and ensure that you get all the footage you need.
• Location: Choose a location that is well-lit and has minimal background noise. If you’re shooting outside, consider the time of day and how the light will affect your footage.
• Shots: Plan out the shots you need to tell your story. This includes close-ups, wide shots, and everything in between.

Tip 2: Use the Right Software for Video Editing

Selecting the right software for video editing can make all the difference.

Here are some popular options to consider:

• iMovie: A free, user-friendly video editing software that is perfect for beginners.
• Adobe Premiere Pro: A professional-grade software that offers a range of editing tools and features. It is more complex but offers greater flexibility and control.
• WeVideo: WeVideo is my personal favorite! It’s Windows and Mac compatible, is inexpensive, and includes free stock footage to use as B roll with the Professional plan. I can make great-looking videos with a minimum of skill using WeVideo. Click here to give WeVideo a try.

Tip 3: Keep Video Editing Simple

Less is often more when it comes to video editing. Keep your videos simple and to the point to ensure that your message comes across clearly.

Here are some tips for keeping it simple:

1. Cut out any unnecessary footage that doesn’t add to your story.
2. Cut out pauses, coughs, and mistakes where you tripped over your words and had to start over.
3. Cut out any parts that are repetitive.
4. Use simple transitions, such as straight cuts and jump cuts, to keep the focus on your content.
5. Keep your music and sound effects to a minimum so they don’t overpower your message.

Tip 4: Pay Attention to Sound

Sound is just as important as the visuals in your video. Make sure your audio is clear and easy to understand.

Here are some tips for getting great sound:

• Use an external microphone to improve the quality of your audio.
  Avoid noisy locations and minimize background noise.
• Use music and sound effects to enhance your video, but make sure they don’t overpower your message.

Want to see the gear I use for my videos? Here’s a link to options for beginners and intermediates.

Tip 5: Get Feedback

Finally, it’s essential to get feedback on your video before publishing it. Ask someone to watch your video and give you honest feedback on what works and what doesn’t.

Here are some questions to ask:

• Is the message clear?
• Does the video hold your attention?
• Are there any technical issues, such as poor sound or lighting?

FAQs

Q: What if I don’t have any video editing experience?
A: That’s okay! There are plenty of user-friendly video editing software options available, such as iMovie, that are perfect for beginners.

Q: Can I use my phone to edit videos?
A: Yes, you can. Most smartphones have basic video editing features built-in, or you can download a video editing app from the app store.

Q: How can I improve the lighting in my videos?
A: The best way to improve lighting is to shoot in a well-lit location or use external lighting, such as a softbox or ring light.

Q: How long should my video be?
A: The length of your video will depend on your message and your audience. Generally, it’s best to keep your videos between 1-3 minutes to keep your audience engaged.

Creating engaging and professional-looking videos can be a challenge, but with these 5 video editing tips, you’ll be well on your way to success. Remember to plan your video before shooting, use the right software, keep it simple, pay attention to sound, and get feedback. By implementing these tips, you’ll be able to create videos that connect with your audience and help you achieve your goals as a coach.

Ready to take your coaching business to the next level? Get my FREE resources to help you create a winning video strategy for your coaching brand. Whether you’re just getting started with video or looking to up your game, these resources will provide you with valuable tips, tricks, and insights to help you succeed.